I published 1 essay every day for 30 days, here are my takeaways

Ujwal Ratra
2 min readFeb 7, 2022

Last month, I took up a challenge to publish one essay every day on Twitter for 30 days. This is the 30th.

My essays got over 132k impressions & 25k profile visits. The absolute numbers are not huge, but the growth is. For a dead profile, this was more than 600% growth. Here are my top takeaways -

  1. Making something a priority

Publishing daily is a fight against yourself.

After the initial days, I had more reasons to not write. Many suggest making a habit — doing it at a set time & place etc. I did not attempt to make it a habit. Rather, I made it a priority.

Had a contract with myself, no matter whatever happens I will publish daily.

  1. You can’t predict what clicks

One of my essays got 52k impressions, that’s 40% of the total impressions.

I could have never predicted that it’ll take off like that. This is an advantage of publishing consistently. You can’t just create to click, you gotta keep creating & something eventually will.

  1. Faster writing — everywhere

It takes me ❤0 mins to write an essay now.

This speed translates to emails & other writings. I am able to put down my thoughts to words faster than before. No longer dread writing emails.

  1. Writing as a product

Everything I now write is a product.

What would be the RX (yep, I mean Reader Experience) like? How does the essay look? How informative it is & how fast do I reveal information? These are some things I started to think about.

  1. Not scared of publishing anymore

There were days when I had no topic to write about.

But I was committed to publishing. I wrote everything from life stories to how it feels like writing for X days straight. It became like a college viva — only scary before you start. Once you start, it’ll eventually happen.

I have a feeling that not publishing will take more effort now. An object in motion stays in motion!

This post was created with Typeshare

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Ujwal Ratra

Working with an amazing team at Astra Security (getastra.com) to make online businesses more secure. Pre-corona: Riding motorcycle; Post-corona: Reading books